Attention Grabbing Headlines That Work Like Crazy!

 

1) How To...

A "How To…" headline grabs your prospect’s attention

because it tells their brain they are about to learn something

new that could benefit their lifestyle. The headline should get

their attention and explain how to get their benefit faster,

cheaper, easier, etc.

Example:

How to get OUT OF DEBT In ONE YEAR or LESS!

How to MAKE SIX FIGURES a year ONLINE

How to TRAVEL FREE for the Rest of YOUR LIFE!

Note: Notice how I took the key words and made them bold

and capitalized them. This makes your headline or ad

JUMP OUT!

 

2) Unlock...or Unleash

An "Unlock..." headline grabs your prospect’s attention

because when something is locked-up it's perceived as

being more valuable. Your product would of course be the

key that will unlock the benefit for them.

Example:

UNLOCK THE SECRETS Of Selling High Ticket Items!

UNLOCK THE SECRETS to MAKING MILLIONS on the Net

UNLEASH THE POWER of this BRAND NEW MARKETING

SYSTEM

 

3) Discover...

A "Discover..." headline grabs your prospect’s attention

because it gives your prospects a sense of adventure. It's

just like in a story when someone discovers a treasure chest

or a lost artifact.

Example:

DISCOVER 3 Simple Ways To REDUCE Your UNWANTED

WRINKLES!

DISCOVER a BRAND NEW MARKETING SYSTEM that

WORKS LIKE CRAZY!

Discover the SECRETS to Health & Wealth

 

4) ...Exposed

An "...Exposed" headline grabs your prospect’s attention

because it sounds as if somebody was trying to hide

something. Your prospects will want to know what was being

covered up and why.

Example:

XYZ Company EXPOSED, Find out the TRUTH

(If using this headline, Please be ethical and only write good things….This is

NOT a SMEAR TACTIC….)

Internet Marketing Secrets EXPOSED!

Internet Marketing Guru’s Exposed

 

5) ...Explained

An "...Explained" headline grabs your prospect’s attention

because it will give them a clear picture of a benefit they may

not understand how to get. If there is something you don't

understand and it could benefit you, wouldn't you want it

explained?

Example:

"Top Search Engine Optimization Strategies Explained!"

 

6) Breaking News...

A "Breaking News..." headline grabs your prospect’s

attention because breaking news usually happens when it's

really important and can't wait until the normal news show

time. It's usually something major like serve weather, a

terrorist attack, war footage, etc. It makes people stop what

they're doing and take notice.

Example:

"Breaking News! Scientist Finds Breakthrough Weight Loss

Formula!"

7) Inside Secrets...

An "Inside Secrets..." headline grabs your prospect’s

attention because your prospects will feel that if they learn

more information they'll belong to a select, privileged group

of people. It also adds a rareness to your product. Rare is

valuable.

Example:

"The Inside Secrets Of Millionaires Under The Age Of 29!"

 

8) Magic...

A "Magic..." headline grabs your prospect’s attention

because almost everyone's fantasy is to have a magic

formula or tool that will instantly give them their desired

benefits. People want to get their desired benefits with little

or no effort.

Example:

"New! A Stain Remover That Works Like Magic!"

 

9) Finally...

A "Finally..." headline grabs your prospect’s attention

because usually people will buy any number of similar

products before they get the exact benefit they want. So,

when we find that perfect product we are likely to say or

think….FINALLY!!!

Example:

"Finally! An Acne Cream That Actually Does What It Says!"

 

10)...Guaranteed

A "...Guaranteed" headline grabs your prospect’s attention

because it tells your prospects there is no harm in reading

the rest of my ad and there's no risk. Your prospects will

allow themselves to get interested because even if the buy

they have nothing to lose. It makes the most unbelievable

headline seem believable.

Example:

"10,000 Web Site Visitors In One Month...Guaranteed!"

11) Time Sensitive...

The "Time Sensitive!..." headline grabs your prospect’s

attention because if it's placed in front of their desired

benefit, they know they need to promptly read your ad.

They'll be worried that they may miss your time sensitive

offer.

Example:

"Time Sensitive! 5 Ways To Reduce Your Taxes!"

 

12) Truth About...

The "Truth About..." headline grabs your prospect’s attention

because most people suspect they are being lied to by

businesses. It's usually because they have been burnt at

least once by another business in their lifetime.

Example:

"The Real Truth About MLM Compensation Plans!"

 

13) Free Bonuses...

The "Free Bonuses..." headline grabs your prospect’s

attention because people like to be rewarded for buying.

Your prospects will read the rest of your ad to find out about

the free bonuses and see how much they will have to spend

in order to get the free bonuses.

Example:

"How To Get 7 Free Bonuses Worth $1657!"

 

14) Which Of...

The "Which Of..." headline will grab your prospect’s attention

because it will give them a choice. People like to have

choices, it gives them freedom and control. Once they

choose, they will want to read your ad to see the results of

their choice.

Example:

"Which Of These Web Hosting Companies Would You

Choose?"

 

15) Last Chance...

The "Last Chance..." headline will grab your prospect’s

attention because people usually pay more attention to their

last chance than their first chance to buy something.

Everyone hates to lose something. It will usually help sell to

people that procrastinate about buying. Now or never is a

strong motivator.

Example:

"Last Chance To Save 50% Off This Stunning Ring"

 

16) Take Advantage...

The "Take Advantage..." headline will grab your prospect’s

attention because most people would rather have an

advantage than be disadvantaged. People want to learn

about any advantage that will help them get the desired

benefits.

Example:

"Take Advantage Of The Falling Stock Market"

 

17) Treat Yourself...

The "Treat Yourself..." headline will grab your prospect’s

attention because most people are focused on pleasing and

helping their family, friends and employers. It will make them

stop and think, "I need a treat once in awhile, too!”.

Example:

"Treat Yourself To A Delicious, Hot-Fudge Sundae!"

 

18) Reasons To...

The "Reasons To..." headline will grab your prospect’s

attention because when you ask someone to do something,

don't they always ask why? It will give them a reason to read

your advertisement.

Example:

"10 Reasons To Start Your Own, Profitable Ezine!"

 

19) Now You Can...

The "Now You Can.." headline will grab your prospect’s

attention because people usually don't have their desired

benefit yet if they are even considering reading your ad. Now

they can learn how to get that benefit from reading the rest of

your ad

Example:

"Now You Can Afford That In-Ground Pool!"

 

20) Proven...

The "Proven..." headline will grab your prospects attention

because people want products that they know are proven to

get their desired benefit. Would you want a product that's

UN-proven?

Example:

"A Hair Tonic That's Proven To Work!"

 

21) Are You Still...

The "Are You Still..." headline will grab your prospect’s

attention because people will wonder if they are still getting

the most benefit with an older product. It's also a question

that they will mentally have to answer then compare to the

newer product you are offering.

Example:

"Are You Still Using That Slow, Old Typewriter?"

 

22) Never Seen Before...

The "Never Seen Before..." headline will grab your

prospect’s attention because people usually ignore ads.

They think they have seen everything. If your product has

truly never been seen before they will want to stop and read

about it. NEW is very enticing!

Example:

"Never Seen Before! Tires That Never Go Flat!"

 

23) Imagine...

The "Imagine..." headline will grab your prospect’s attention

because people like to leave there own reality. Why do you

think TV, movies, video games, music, drugs, alcohol, etc.

are so popular? Give them one or more of their desired

benefits to imagine.

Example:

"Imagine Losing 20 Pounds In 14 Days!"

 

24) They Laughed...

The "They Laughed..." headline will grab your prospect’s

attention because everyone has suffered being laughed at or

minimized at least once. So your prospects can relate to it.

They won't be afraid to get their desired benefit since you

proved the people that laughed at you were wrong.

Example:

"They Laughed At Me When I Bought That Run-Down House

Until I Sold It And Made $20,000 Profit"

 

25) How I...

The "How I..." headline will grab your prospect’s attention

because it's not only showing them to how to get their

desired benefit but you, the “I", are telling them, not some big

corporation. It is more personal and will draw your prospect

into your ad copy. The little guy wins!

Example:

"How I Made $36,890 In One Week!

 

26) Thousands Have...

The "Thousands Have.." headline grabs your prospect’s

attention because if thousands of people have bought your

product then it must be good. They can't go wrong. Of

course you don't want to lie if thousand haven't bought your

product. You may also want to use a specific number of

people so it sounds more believable.

Example:

"3,734 People Have Bought Our Tax Software"

 

27) Do You...

The "Do You..." headline grabs your prospect’s attention

because it's asking them (you) a question. People have been

taught their whole life to answer questions. It's almost like a

teacher calling out your name in school. It also draws out a

yes or no answer. Depending on your question, getting them

to answer will help get them interested.

Example:

"Do You Want To Be In Debt For The Rest Of Your Life?"

 

28) ...Mistake...

The "...Mistake..." headline grabs your prospect’s attention

because people don't want to make costly mistakes that

could stop them from getting their desired benefit. People

also don't want to experience the feeling of being dumb or

stupid. Your ‘new’ way is the ‘right’ way.

Example:

"Don't Make The Same Tax Mistakes That Cost Me

$34,568!"

 

29) I'm So Mad...

The "I'm So Mad..." headline grabs your prospect’s attention

because people want to know what caused you to have that

particular emotion, and then tell them about it. Of course

you could use just about any emotion you want such as

happy, excited, sad, depressed, etc. Just not normal.

Example:

"I'm So Mad About Being Scammed Again!"

 

30) I Dare You...

The "I Dare You..." headline grabs yours prospect’s attention

because people consider a dare a challenge. People will like

to prove you wrong but they will have to read the rest of your

ad and buy your product in order to do it.

Example:

"I Dare You To Find A Tastier Cookie…If You Do Your

Money Back!"

 

31) Secrets Of...

The "Secrets Of...: headline will grab your prospect’s

attention because people want to learn secrets. It’s like

someone telling you they know a secret, you just have to pry

it out of them. Most people are just plain nosy. The will have

to buy your product in order to find out the secrets.

Example:

"The Secrets Of Rich And Famous Writers"

 

32) ...Doesn't (Don't) Want You to Know

The "...Doesn't (Don't) Want You To Know" headline will grab

your prospect’s attention because people want to find out

about those things people are trying to keep from them,

especially if it stops them from getting their desired benefit.

Example:

Top Ranking Secrets Search Engine Experts Don't Want

You to Know

 

33) Warning...

The "Warning..." headline grabs your prospect’s attention

because people have been cautioned their whole life to stop

and take notice of any kind of warning. Such as storm

warnings, poison warnings, side effects warnings, etc.

Example:

Warning! Don't Let False Spam Accusers Take Advantage

Of You!

 

34) Ways To...

The "Ways To..." headline grabs your prospect’s attention

because you are going to tell them something they might not

know; that which will improve their life and give them the

benefits they seek. They will have to learn them all. They will

lose if they don’t. Even better is to give a numbered amount

to your ways….such as “10 Ways To….”.

Example:

"20 Ways To Sell Your House Faster!"

 

35) Step-By-Step...

The "Step-by-Step..." headline grabs your prospect’s

attention because people don't want to be confused. When

they buy a new product or are seeking a desired benefit they

want simple take-you-by-the-hand steps or instructions.

Example:

"An Easy, Step-By-Step Web Site Design System That

Takes Newbies By The Hand!"

 

36) Testimonial...

The "Testimonial" headline will grab your prospect’s attention

because they will likely trust someone else's recommendations

more than the actual business selling the product. It

gives your business a trust and credibility that can keep them

reading your ad and buying.

Example:

"I'm in SHOCK! This search engine software took my web

site from number 60 to 3 in two weeks!"

Jan Young,

Business Owner

http://www.-----.com

 

37) Limited...

The "limited..." headline grabs your prospect’s attention

because people consider anything that is limited, or in a

limited amount, to be rare and scarce. It may be their last or

only chance to get their hands on the product and then have

their desired benefit.

Example:

Limited Quantity! Only 37 Diamond Pendants Left In Stock!

 

38) As seen...

The "As seen..." headline grabs your prospect’s attention

because people trust famous, brand name media outlets.

Would you buy something from someone you didn't know or

trust? If they don't know your business, they may know a

famous media source you can identify with.

Example:

"As seen in Travelthon magazine! The Luxurious Apple

Hotel"

 

39) Stop...

The "Stop..." headline grabs your prospect’s attention

because people have been trained their whole life to stop

when they see a "Stop" sign or told to stop. It's a natural

reaction. Works better when the word ‘stop’ is in the red

color too.

Example:

"STOP! How To Reduce You Monthly Gas Bill By 50%!"

 

40) I'm Looking For...

The "I'm Looking For..." headline grabs your prospect’s

attention because it don't sound like an ad. It's sounds like

you are asking for their help. Most people have been raised

to consider helping people that are in need or ask for it.

Example:

"I'm Looking For 200 Lucky People That Want To Help Test

My New Traffic Exchange!"

 

41) Once Upon A Time...

The "Once Upon A Time..." headline grabs your prospect’s

attention because it's usually the start of a story. People like

stories because they are entertaining and allow an escape

from the real, everyday things. That's why books, T.V. and

movies are popular. You can also use other story related

headlines, such as…It Was A Cold, Stormy

Night...something to draw them into your text.

Example:

"Once Upon A Time There Was A Beautiful Woman..."

 

42) Remember...

The "Remember..." headline grabs your prospect’s attention

because it triggers their past memories. Your prospects will

want to read the rest of your ad to see what other memories

and emotions it brings back to them or reminds them of

better times. Something to be recaptured.

Example:

"Remember When You Could Leave Your Doors Unlock?"

 

43) Uncensored...

The "Uncensored..." headline grabs your prospect’s attention

because it tells your prospects that you’re leaving nothing

out of your ad or product. They feel that they are getting

something that others can’t normally get. They are a part of

a select group you are trusting both with the information and

your product.

Example:

"Internet Marketing Exposed - Totally Uncensored And

Uncut!"

 

44) Everyone Knows...

The "Everyone knows..." headline grabs your prospect’s

attention because it sounds like they should know even if

they don't….everyone else does! Even if they do, it will

attract them to read the rest of your ad to confirm it.

Example:

"Everyone Knows That Gasoline Will Only Get Higher,

Right?"

 

45) FACT...

The "FACT..." headline grabs your prospect’s attention

because people typically buy products based upon emotion

and back up their decision with logic and facts. If something

is a presented as a fact after getting them emotionally

involved, it will affect their getting their desired benefit and

justifying it. They will also read the rest of your ad.

Example:

"FACT! 99.9 Of People Buy Based On Emotion!"

 

46) (Source) says...

The "(Source) says..." headline grabs your prospect’s

attention because you have a reputable, famous media

source giving you a testimonial about your product. Such as

in a magazine or newspaper article. Then used in an ad with

that testimonial included.

Example:

"Rolling Red Magazine says it's "Simply Amazing"

 

47) Make Money...

The "Make Money..." headline grabs your prospect’s

attention because most people want to make more money.

They usually need some extra to just get by or they want to

buy something expensive they can't afford.

Example:

"How To Extra Make Money Working From Home!"

 

48) Save Money...

The "Save Money..." headline grabs your prospect’s

attention because most people want to save money. They

usually want to cut their expenses, save some for a big

purchase or for retirement.

Example:

"How To Save $50 At The Grocery Store Without Coupons!"

 

49) Save Time...

The "Save Time..." headline grabs your prospects attention

because most people want to save time. Even with all the

technological advances, people still can't get everything

done in one day.

Example:

"How To Free Up An Extra 2 Hours A Day No Matter How

Busy You Are!"

 

50) New...

The "New..." headline grabs your prospect’s attention

because most people that see the word "new" think that it's a

new and improved way to get their desired benefit.

Example:

"New! How To Design A Professional Looking Web Site In

Under 2 Hours!"

 

51) You Are About...

The "You Are About..." headline grabs your prospect’s

attention because it tells of a benefit they will discover if they

read the rest of your ad. All they have to do is keep reading.

Example:

"You Are About To Discover A New, Amazing Weight Loss

Formula!"

 

52) Celebrity

The "Celebrity" headline grabs your prospect’s attention

because a celebrity has that fame and name recognition that

brings a lot of credibility. People will believe them. Your

prospect figures the celebrity wouldn't want to risk their

reputation. That celebrity at least needs to be a considered

one or a recognized expert to gain your target audience.

Example:

Joe Blow says, “This autoresponder service blows away the

competition!"

 

53) Metaphor

The "Metaphor" headline grabs your prospect’s attention

because it suggests your product performs, is like or offers

the same or better benefit as something they know. It helps

the people relate to your product faster and gets them

interested in the rest of your ad.

Example:

"Sitting In One Of Our Chairs Is Sitting In Luxury"

 

54) Help Wanted

The "Help Wanted" headline grabs your prospect’s attention

because most people have been raised to help another

when asked. At least they will stop to find out that need.

That is enough to get them into your text. Never be afraid to

ask for help. All the better when telling them of their benefit

in helping.

Example:

I Need Help! I'm Looking For 200 People That Want To

Make Up $5,000 A Month!

 

55) Free/Special Report...

The "Free/Special Report..." headline grabs your prospect’s

attention because people know they are going to receive a

reward or benefit for finding out more by reading the text.

Even something of value since you are making an issue of it

and they could not obtain it elsewhere. It doesn’t appear an

advertisement but something benefiting them. They will let

down their buying defenses.

Example:

"Free Report! How To Triple Your Sales In Three Easy

Steps!"

 

56) "by"

The "by" sub headline grabs your prospect’s attention

because your ad looks like an article instead of a sales letter.

That’s because most articles have the author’s name under

the title. It also develops an expertise and credibility since it

is an article.

Example:

How To Instantly Improve Your School Grades With Little Or

No Effort!

by Larry Dotson

 

57) Exclusive...

The "Exclusive..." headline grabs your prospect’s attention

because people think they will be one of the first or few

people to read about it. It gives them a privilege or secret

that most won't have. So they will have to read your text to

have that privilege

Example:

Exclusive Offer! The First 50 People That Order Will Get

$675 In Bonuses!

 

58) Revolutionary...

The "Revolutionary..." headline grabs your prospect’s

attention because it sounds like a major, new and improved

way to get their desired benefit! People will think they'll get

their benefits easier and faster than before with your help so

they will read on to find out.

Example:

"Introducing: A Revolutionary Diet Plan That Lets You Pig-

Out Anytime You Want!"

 

60) Healthy...

The "Healthy..." headline grabs your prospect’s attention

because everyone wants to live a long, happy life. To do it

they need good health. The best part is it doesn’t have to

actually relate to health to grab their attention.

Example:

"How To Earn A Healthy Income Pulling Weeds Part Time!"

 

61) Urgent...

The "Urgent..." headline grabs your prospect’s attention

because people feel it calls for immediate attention. In the

past people have received urgent messages and knew how

important they were. It also establishes a need for

immediate action.

Example:

"Urgent! What Credit Card Companies Don't Want You To

Know!"

 

62) You Too Can...

The "You Too Can..." headline grabs your prospect’s

attention because it tells people there are others, perhaps no

better than them, accomplishing wonders or earning the

money they aren’t. So they think, “Why can't I?” It makes

them envious or at least curious.

Example:

"Millions Of People Are Working From Home And You Can

Too!"

63) What If...

The "What If..." headline grabs your prospect’s attention

because it takes them to a wonderland wherein they already

have their desired benefits or goal accomplished. They need

to read the rest of your ad to make it a reality.

Example:

"What If You Could Make $10,000 A Month?"

 

64) Instant

The "Instant..." headline grabs your prospect’s attention

because people want their desired benefit NOW or as

quickly as possible. The word ‘instant’ is also interpreted as

being easy. Fast and easy sell like crazy.

Example:

"How To Instantly Triple Your Opt-In List!"

 

65) Pay Close Attention...

The "Pay Close Attention..." headline grabs your prospect’s

attention because most people will automatically do as told

and know some important and possibly detailed information

follows that statement.

Example:

"Pay Close Attention! Never Pay For Lawyer Fees Again!"

 

66) If You Qualify...

The "If You Qualify..." headline grabs your prospect’s

attention because it's a challenge to their worth. They can't

buy if they aren't good enough or a part of the ‘right’ group. It

might even appear you are not going to offer them the

product unless they are right or fulfill some conditions. Those

terms could be noted in the text below. You could actually

turn their purchase down.

Example:

"$2000 Diamond Ring For Only $299...If You Qualify!"

 

67) Visual

The "Visual" headline grabs your prospect’s attention

because one visual can triggers thousands of eye-catching

stimuli. Visuals could be pictures, graphics, online videos,

comics, etc.

Example:

This Could Be You:

(your visual)

 

68) Targeted

The "Targeted" headline grabs your prospect’s attention

because it sounds like you are talking directly to them. You

have already created a rapport because you have

recognized the type of person they are and established their

interest and how you can help.

Example:

Attention! Calling All Gardeners To Try This New, Fast-

Growing Plant Fertilizer!"

 

69) Introducing...

The "Introducing..." headline grabs your prospect’s attention

because most people see "Introducing" attached to

something or someone they are not familiar with but still

important to their benefit. You are doing a good turn for them

by showing them something new.

Example:

Introducing: A New, Absolutely Delicious Sugar Cookie

Recipe!

 

70) If You’re Worried...Don't Be

The " If You’re Worried...Don't Be" headline grabs your

prospect’s attention because it gives people the comfort and

confidence of knowing you have thought about it and offer a

solution to their concerns, problems and situation. They want

to read the rest of your ad to see why they shouldn’t worry!

Example:

"If You're Worried About Paying Your Bills...Don't Be!"

 

71) You’re Invited To...

The "You’re Invited To..." headline grabs your prospect’s

attention because it sounds like a special event instead of an

advertisement. It makes people feel special and important. It

also takes away risk because of the friendliness of it. No

commitment but just see what is offered and how it can

benefit you.

Example:

"You're Invited To Experience The Business Opportunity Of

A Lifetime!"

 

72) The Perfect...

The "The Perfect..." headline grabs your prospect’s attention

because people want their lives to be perfect. They are

always looking for the perfect way to attain their desired

benefit.

Example:

"The Perfect Bathing Suit To Hide Those Left Over Winter

Pounds!"

 

73) Tested...

The "Tested..." headline grabs your prospect’s attention

because people feel more confident about reading what you

have to say when tests prove the point. It is a more scientific

approach not left to chance. If your product is tested and

works, then it will work for them.

Example:

"Tried And Tested Diet That Allows You To Lose Up To 10

Pounds Per Week!"

 

74) Breakthrough...

The "Breakthrough..." headline grabs your prospect’s

attention because people are always looking for that one

breakthrough that will solve their problems or give them their

desired benefit. Success where other, similar products have

failed in the past.

Example:

"New, Breakthrough Formula That Gets Rid Of Dry Skin

Forever!"

 

75) Time-Tested…

The "Time Tested..." headline grabs your prospect’s

attention because it tells people that they can trust your

business. Your product has been tested over a long period of

time and you always deliver what you promise. It and you are

reliable.

Example:

"A Time-Tested Investing Formula That Generates A

Positive Return 99.9% Of The Time!

 

76) Safe...

The "Safe..." headline grabs your prospect’s attention

because people want to be safe and avoid physical pain, to

avoid risk too. They also want to avoid harming other people

in their life.

Example:

"A Bug Spray That's Fully Safe To Use Around Children!"

 

77) Serious Inquires Only...

The "Serious Inquires Only..." headline grabs your prospect’s

attention because you are actually limiting those that can

order based upon eligibility. A business-like approach that

tells people it is direct and trust-worthy.

Example:

"Lose 5 Pounds Per Week - Serious Inquires Only!"

 

78) Used By…

The "Used By..." headline grabs your prospect’s attention

because you actually use some of your famous and/or wellknown

clients in your headline! It gives credibly to your entire

headline and offer.

Example:

"Our Famous, Internet Marketing Course Has Been Used By

(some of your famous/respectable clients)"

 

79) Free Trial/Sample

The "Free Trial/Sample..." headline grabs your prospect’s

attention because it removes their buying defenses. You’re

not asking them to spend any money and you feel confident

enough to give them a sample of your product before they

decide to buy or be charged.

Example:

"FREE 30 Day Trial Membership To Our Internet Marketing

Private Site!"

 

80) Physical Effects

The "Physical Effects" headline grabs your prospect’s

attention because the result is something they know and is

common to that you offer. A pleasurable and emotional issue

is developed. It makes your headline come to life. The

sizzle effect before the substance.

Example:

"Our Delicious, Tantalizing Steaks Will Make Your Mouth

Water With Anticipation!"

 

81) Easy/Simple...

The "Easy/Simple..." headline grabs your prospect’s

attention because people don't want to work hard at

acquiring their desired benefit and goal. They want the

experience to be as painless as possible.

Example:

"The Simple And Easy Leaf Vacuum System!"

 

82) Only Source

The "Only Source" headline grabs your prospect’s attention

because it's noting the product or the benefit cannot be

obtained anywhere else or from anyone else. It's as though

you have a monopoly on that particular product or benefit

and will dispense it as you will.

Example:

"You Can't Find Our Odorless Cleaning Liquid Anywhere

Else...Guaranteed!"

 

83) Ordinary People

The "Ordinary People" headline grabs your prospect’s

attention because it states that ordinary or un-advantaged

people are getting the same benefits the reader wants. Your

prospect will think if others can get it, so can they.

Example:

"How A Man From Chicago Went From Homeless To Riches

In Just 30 Days!"

84) Experience The

The "Experience The..." headline grabs your prospect’s

attention because people want to experience having their

desired benefit. They also seek experiences that bring them

emotional rewards.

Example:

"Experience The Relaxation Of Our Tropical Resort!"

 

85) People Reactions

The "People Reactions" headline grabs your prospect’s

attention because most people care what other people think

and say. Those close to them can have an influence or even

persuade them to buy your product easier than your

business can.

Example:

"Imagine What Your Friends Will Say When You Drive Up In

A New Sports Car!"

 

86) Giving

The "Giving" headline grabs your prospect’s attention

because people want others in their life to be happy. One

way people show that they care about those others is to buy

them gifts.

Example:

"Just Imagine The Smile On Your Kid’s Face When You

bring Home This Cute Puppy!"

 

87) Tired Of

The "Tired Of..." headline grabs your prospect’s attention

because people get tired of the old things in their life. The

old just does not give the promise of the new. New has the

potential to fulfill their desire for benefits or a goal achieved.

Example:

"Aren't You Tried Of Working For Someone Else?"

 

88) Don't Buy Another...

The "Don't Buy Another..." headline grabs your prospect’s

attention because it cautions them with some inside

knowledge you have affecting their purchasing decision. It

creates uneasiness and even indecision that you will

thoughtfully remove. You want to help them make the right

decision by buying your proven better product.

Example:

Warning! Don't Buy Another Toy For Your Kids Until You

Read This!

 

89) Myths

The "Myths..." headline grabs your prospect’s attention

because it will cause them to view some imagined things,

myths, fears holding them back from getting their desired

benefits.

Example:

"8 Myths About Starting Your Own Home Business!"

 

90) Low Cost

The "Low Cost" headline grabs your prospect’s attention

because people are looking for a bargain and trying to save

money. They can either be on a tight budget or thrifty

shoppers.

Example:

How To Find Low Cost Advertising On The Internet!"

 

91) Top...

The "Top..." headline grabs your prospect’s attention

because people want to know the top, best or most popular

way to get their desired benefit. They want to get the best

things in life.

Example:

"The Top 5 Ways To Reduce You Credit Card Debt!"

 

92) If You...I'll...

The "If You...I'll..." headline grabs your prospect’s attention

because you’re actually making a deal and rewarding them

for getting their desired benefits. It’s a win/win situation for

your prospects.

Example:

"If You Read My New Copywriting Book, I'll Give You

Another Copy For FREE!"

 

93) Specific

The "Specific" headline grabs your prospect’s attention

because it makes your headline more believable. If there is a

specific figure, there must be a good reason for it. It must be

true or even understated.

Example:

"How I Made $17,845.67 By Buying One Solo Ad!"

 

94) Simile

The "Simile" headline grabs your prospect’s attention

because it compares two unlike things in a combination that

amplifies your point. The paradox would bring them into the

text of your ad. Most similes use the words "like" or "as" in

the connecting term.

Example:

"Taking Our Marketing Course Is Like Having No

Competition!"

 

95) Analogy

The "Analogy" headline grabs your prospect’s attention

because it compares something known to something

different. It provides a new combination or contrast one

would not normally see.

Example:

"How Algebra Can Be Just Like Playing Connect The Dots!

 

96) Famous Quote

The "Famous Quote" headline grabs your prospect’s

attention because, if it's by a famous or respected person

your target audience knows, it gives your business and

product more credibility.

Example:

"A Headline That Grabs Your Prospects Attention Can Be

Considered A Hypnotic One"

by Larry Dotson

 

97) Don't Read This

The "Don't Read This..." headline grabs your prospect’s

attention because it uses reverse psychology. It catches your

prospect off-guard and they wonder why they shouldn’t read

it. They also become more curious by the prohibition.

Example:

"Don't Read This If You Want To Go Bankrupt!"

 

98) Miracle

The "Miracle" headline grabs your prospect’s attention

because everyone fantasizes about some miracle that could

improve his or her life. Some miracle related words could

be…unbelievable, incredible, amazing, etc.

Example:

"A New, Amazing Traffic Generating System That Doesn't

Cost You A Cent!"

 

99) Confusing

The "Confusing" headline grabs your prospect’s attention

because it's a puzzle and unsettling. People are used to

certain conformity. If you make your headline a little

confusing, or unusual, it may tempt them to find out more to

clarify the mystery.

Example:

Marketer Cows Money

 

100) Humor

The "Humor" headline grabs your prospect’s attention

because there might be something humorous in your product

or packaging. Be very careful in the use however for irony is

the best humor to use. Joking, other than tongue-in-cheek

can be very counterproductive. What makes people laugh?

Some cannot see the humor. Your product could gain in

credibility if you are slightly depreciating.

Example:

"You Might Be Addicted To Internet Marketing If You Start

Calling ‘TV Dinners’ - ‘PC Dinners’...”

Extra Bonus:

 

101) Success Story

The "Success Story" headline grabs your prospect’s

attention because people will place themselves in the same

position. Succeeding at great odds. If another can do it,

“Why not me?”

Example:

"How An Average Guy From Utah Turned His Hobby Into A

Multi-Million Dollar Business!"

MAKE THE RIGHT CHOICES, INVEST IN YOURSELF

The first 6 are so important, so let’s plan together your 1st 6 Consultants.

1 CEO, someone who has held a management position, they somehow manage to get it all done. This person is up on current events, and loves to trend businesses. Is a self starter, runs in to the fire without thinking. Example: in a job for a long time and no where to go but to go ready to rock and roll. A baby boomer that had their career shorted in them financial times.

Where do you find these people?

a. Make a list from your cell phone

b. Create a list of guest as if you are getting married in the morning.

c. Look for new faces at the bus stop if you are picking up your child

d. Go shopping at noon; this is when the part time staff is on.


2. CFO, someone who was in the banking industry, and or mortgage. Real Estate agent is also another great candidate. This personally type can handle money and investing. Key factor they have really big dreams. Example: Real estate industry has been hit hard, great place to start. Hairdressers are also great with people along with bartenders.

Where do you find these people?

a. Look in the paper for reduced price homes and find the real estate office it belongs to.

b. Read the newspaper, follow the larger firms that are doing layoffs.

c. Join forums on line for real estate and make friends.

d. Go to your bank see who needs extra money.



3. COO, someone that somehow makes the crazy daily chores always works. Is in many different groups, they love to work hard and long. Loves to send reminders to all what is coming. Example: Single parent homes is a perfect place to start, they are use to juggling everything. Anyone leads a group like the PTA or the church choir.

Where do you find these people?

a. After schools programs

b. Go to different schools and ask for the PTA members information.

c. Reach out to your local charter branch of different causes in your town.

d. Look for the day care centers and ask if you can share your opportunity with the parents of the children there.4. VP of Sales, someone who can sell you a vacuum when you have no carpet. Example: who sold you your last car, I am sure they are feeling the economy. Someone, who doesn’t take no for an answer or can without getting hurt.

Where do you find these people?

a. Need to find people that are in a commission based business

b. Find the mother of the child that wins the most cookies sold for the PTA

c. Go car shopping, just go shopping and the one that sells you, that is who you want in your business 



5. VP of Human Resource, someone who loves to mentor and train. A rare quality of finding the best in everyone and bringing it front and center. Example: School teacher is perfect and they have the time, plus their mentor instincts are great for this business. A college student, young enough to have energy and needs to find a place in the work force this would be a great career experience.

Where do you find these people?

a. Go to colleges and work with the job placement office

b. Find out where the conferences are held in your area and visit the events

c. Create surveys in malls

d. Social media put up a Facebook


6. A family Member, we all have one that never grew up and always has their hand out. Example: we all have one that needs our help. Try to teach them to fish and stop cooking dinner for them.

Where do you find these people?

a. Call your mother

b. This is easy we all know who needs help in our life and those we have helped so many times.

D.I.S.C.

STOP SPONSORING START INTERVIEWING

PEOPLE OF THE SAME MIND SET OF SUCCESS

When you learn how to recognize the four primary personality styles you can develop the ability to connect with others so they are open and engaged.

D - Dominant - Direct - Decisive

      want a challenge… need control… like choices

I – Inspiring – Influential - Intelligent
     want recognition… love to have fun… need approval

S - Supportive – Steady – Sensitive
    want to be appreciated… value security

C – Cautious – Contemplative – Competent

      like definitive answers… looks for excellence... looks for value… very loyal

To Sponsor D’s
Give short presentation
Be an excellent listener
Answer their questions
Giver the facts

To Sponsor I’s
Build a rapport
Get to know them
Give a personable interview presentation                                
Be a good listener (they love to talk)
Bring & maintain high energy

To Sponsor S’s
Bring them to a meeting as a guest
Build the credibility of the company
Emphasize being part of a family
Let them know they have a support team
May be an extended decision maker

To Sponsor C’s
Share facts, tools & give a process
Emphasize professional development
Build the credibility of the company
Expect numerous questions
Be precise about your follow up